AdventHealth Turns Its Internal Health Plan Into an Employer Sale

AdventHealth is trying to sell employers a health plan it first built for itself. The Altamonte Springs, Florida-based system launched a narrow-network plan, dubbed the "Select Plan," for its own workforce last year as employer health costs headed toward their steepest annual increase in more than a decade, according to Becker's Hospital Review. That internal model is now the blueprint for a product the system hopes to market to outside employers.

The logic is straightforward. By steering members to AdventHealth's own doctors and hospitals, the system can tighten its network, control costs, and capture premium dollars that would otherwise flow to traditional insurers. It is a bet that AdventHealth can manage care and price more efficiently than the carriers employers currently pay.

The move reflects a broader push by large health systems to move upstream into the insurance business, owning more of the dollar rather than just billing for services. For employers squeezed by rising premiums, a provider-built narrow network promises savings, though it trades breadth of choice for lower cost.